Collage of five scenes: top scene with four women in a park enjoying a picnic; second scene with women in 19th-century dress at a ball; third scene promoting Madden NFL Mobile game featuring a football player celebrating; fourth scene with neon shapes and lighting in a club or concert setting; fifth scene with a woman and child looking at a science or medical exhibit showing a 3D model of a fish.

Experience Projects I’ve Managed

Game Production

Titles: Heads Up! + Heads Up! Netflix

Genre: Mobile Game - Puzzle, Charades Party Game
Role: Producer
Platform: Mobile iOS (iPhone & iPad) + Android
Game Release: May 2013
Engine: Objective-C and Swift (iOS) + Unity (Android)
Project Duration: 2+ years (ongoing)
Team Size: 15

Warner Brothers + Ellen Games - Heads Up! Game Team

Responsibilities

  • Team management

  • Retrospectives

  • Build Reviews & Submissions

  • Feature and Test Planning

  • Crash and Bug Monitoring

  • Milestone Management

  • Backlog Tracking and Management

Production Tools & Software

  • Notion

  • Confluence

  • Apple Store and Google Play Console

  • Swrve

  • Figma

  • Testflight + xCode (iOS)

Digital collage showing a smartphone and a laptop with a spreadsheet, along with various digital cards and advertisements for deck sales and themed celebrations.

Roadmapping + Workflow Management

Implemented quarterly roadmapping, realigned dev workflows, and established use of project briefs to help team align on core objectives and goals.

As a result, it significantly improved the team’s ability to pivot when needed, and strategically balance feature updates and content releases to create more sustainable development cycles.

We went from being constantly at risk of releasing a day or two behind to having releases ready 5-7 business days ahead across both iOS and Android platforms.

Diagram of a flowchart with text boxes connected by lines, showing various shapes and colors including red, green, and blue, and icons at the bottom with game titles 'Heads Up!'

Quality Control + Testing

Re-aligned test and publishing processes so that it actually made sense for our team's unique working structure.

This included a revamp of the existing build submissions process and reinforcing submissions of builds to Testflight for testing.

Efforts focused on helping the team work together on ensuring features and events were QA’d prior to and also upon pushing live to users.

Post production bug numbers dropped, our split testing became more reliable, and our development cycle became more predictable.

A promotional advertisement for the game Heads Up! featuring various decks and discounts, with images of the game covers such as Harry Potter, Star Wars, and Seinfeld, alongside a section showing social media posts and a group of children celebrating with fireworks for the 4th of July.

Live Ops + Content Release Management

Managed the day-to-day operations of live content updates and coordinated major holiday events and promotional campaigns across multiple platforms.

My approach focused on streamlining content workflows - from providing guidance on content and art asset delivery planning to setting timing on content releases across iOS and Android.

This was supported by increasing visibility on content roadmaps, coordinating approvals, working with the team to set realistic delivery deadlines, and managing dependencies with external partners.

Rainbow Unicorn Games - Romancing Jan

Title: Romancing Jan

Genre: Narrative
Role: Producer
Platform: TBD
Engine: Unity
Project Duration: 1+ Year
Team Size: 13+
Game Page: www.romancingjan.com/digital

Responsibilities

  • Team management

  • Demo Reviews

  • Feature Planning

  • Sprint & Milestone Management

  • Backlog Tracking and Management

Production Tools & Software

  • Notion

  • Miro

  • Figma

  • Click Up

Screenshots of two computer screens showing different project management and game development websites. The top screen displays a Microsoft 365 document library titled "Romancing Jan Team" with folders and document details. The bottom screen shows a game development hub with various folders and project details.

Special Project: RUG Content Migration and Notion Hub Build-Out

Duration: 3 Months

Fully owned the entire migration process from Microsoft Teams to Google Workspace and custom built the team’s Notion resource hub.

The goal was to create an all-in-one studio and project management hub that allowed our small team to have all the most current information they needed no matter their availability -from team contact information to meeting recaps, technical documentation, and a “living” Romancing Jan game knowledge base.

The hub also includes a custom project board to help track progress on sprint deliverables across design, engineering, operations and product.

Organizational chart with circles representing roles such as Lead Producer, Game Director, Product Manager, and various designer and consultant positions, connected in a hierarchy.

Cross-Disciplinary Team Management

Manage and coordinate work tasks within a fully remote, multi-disciplinary team of 13+ active contributors across narrative design, systems engineering, 3D art, UI/UX, and business development.

Implemented structured onboarding processes for new team members to help reduce ramp time and maintain team cohesion across different time zones and availability constraints. This was accomplished by facilitating regular team sync meetings, specialized working sessions, and cross-functional collaboration between divisions. This helped ensure communication remained open and prevented work silos while also keeping the team motivated within a unique rev-share compensation structure.

Demo Roadmapping and Development

Led comprehensive demo development strategy for "Romancing Jan” by setting a clear milestone structure with bi-weekly deliverables and a hybrid, sprint-based development cycle.

This also included set up of cross-functional roadmapping sessions to collectively define the core game flow, outline narrative structures, and identify unique technical requirements to include coordinated storyboarding sessions and technical brief development.

Game Production

Contributed to core game systems design including relationship mechanics, crafting systems, and narrative branching structures for story-driven romance simulation game.

I remained heavily involved in technical implementation decisions at every stage, working closely with engineers and designers on system design, player choice mechanics, character creation, and UI/UX integration. This helped with ensuring that technical feasibility aligned with the team’s collective creative vision and platform requirements.

Electronic Arts - EAX and Competitive Gaming Teams

Screenshot of a Madden NFL 20 website page featuring gridiron notes and updates. It shows a football player in a red uniform, holding a football, with an orange background and navigation menu at the top.

Madden 20 + Madden Mobile Blog Web Support

Site Buildout + Full Blog Content Publishing Support for Madden Product and Community Managers.

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From Ultimate Team Deep dives, game release updates, and playbooks to publishing answers to weekly community questions, ensured content hub served as the top resource for players across various gameplay styles.

Screenshots of the Madden NFL 20 Championship Series website and the Madden NFL 20 game promotional page, featuring football players and event options.

Ultimate Team - Madden 20 Championship Series

Full Live Championship Series Web Support + Content Publishing + Full Site Buildout.

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Working in collaboration with the Madden Design and Content teams, the site was updated in real time. Monitored the integrated video streaming feature that allowed viewers to follow the competition live, as well as continuous site updates with the latest in event dates, registration details, and competition results.

A promotional image for Madden NFL 20 featuring Kansas City Chiefs player Patrick Mahomes running onto the field with fans in the stadium. The text promotes the Superstar X-Factor game-changing system and zone abilities for players.

Madden Superstar X-Factor Launch - New Web Experience

Site Buildout + Localization + Content Management

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Launched a new interactive web experience in support of the games newly released Superstar X-factor and Superstar Player features. Built out unique pages for each ability as they were released, as well as independent pages for each Superstar player.

Boss Rush Network - Editorial, Interviews, Game Reviews, Release Announces

  • Is the Sunset of More Gaming Media Outlets the Death Knell of High Quality Journalism in Gaming?

    Is the Sunset of More Gaming Media Outlets the Death Knell of High Quality Journalism in Gaming?

    Read Article
  • GDC-2024-Pre-Event-News-Roundup_Web-Ready-Header

    Pre-Game Game Developers Conference 2024 News Roundup

    Read Article
  • GAME REVIEW: Eversoul Mobile RPG

    GAME REVIEW: Eversoul Mobile RPG

    Read Article
  • GDC-2024-Day-One-Recap_Web-Ready-Header

    Boss Rush Diary: GDC 2024, Day One

    Read Article
  • Everything Announced at Nintendo Direct February 2023

    Everything Announced at Nintendo Direct February 2023

    Read Article
  • Get Ready for Land Rush: Kakao Games Officially Launches Two New ArcheAge: Unchained Fresh Start Servers

    Get Ready for Land Rush: Kakao Games Officially Launches Two New ArcheAge: Unchained Fresh Start Servers

    Read Article
  • Netflix Is All In for Mobile Gaming Subscriptions_Header

    Move Over Google Play Pass and Apple Arcade, Netflix Is All in for Mobile Game Subscriptions

    Read Article
  • Diversity in Gaming An Interview with Joe Tirado, Latinx in Gaming Header

    Being Latinx in the Gaming Industry: Interview with Co-Founder Joe Tirado

    Read Article

SAAS and Financial Technology Industry

Served as dedicated Communications lead and Brand Strategist on LMS’s Experience Operation (EO) team supporting Carnival Corp.’s industry-leading IoT wearable (the OceanMedallion™) and Ocean® Interactive Experiences. Managed project resource pipelines, onboard management, proposal development, and submittal of established deliverables.

Partnered with other Global Experience & Innovation Partners: Accenture Interactive, Fjord, Matter, CapGemini, and many others.

Immersive Experiences and IoT

LMS, Inc. - Experience Operations Team

View of a cruise ship at sea with a large Princess MedallionClass medallion badge in the foreground.

“The Ocean Medallion is a free, wearable device that facilitates extraordinary guest vacation experiences to make cruising more personal and simple than ever before. The Medallion holds your unique digital identity which is encrypted and communicates with thousands of sensors onboard and in port.”

- Princess MedallionClass® FAQ

A smartphone screen displaying a case study titled "How Carnival Corporation Successfully Engages with Guests by Leveraging LMS's Customized Marketing Automation and Microservice Data Solutions," overlaid on a background of a document with text about creating and optimizing an enhanced customer journey within an experience-driven market.

Press Releases and Experience Operations Brand Promotions

Led the strategy, research, and production SaaS marketing collateral for the company’s newly built data-ingestion and hyper-personalization engine.

  • Enterprise and SaaS Companies looking for Experience-Driven Consultative Services

  • Full Case Study and Press Release Copy Development + Publishing

Food and Beverage On Ship and On Shore Vertical Slices

Content and Comms Support for Dining Verticals (e.g. Dine My Way℠ and OceanNow®) from slice to production of service now capabilities, hyper-personalized recommendations, and seamless dining experiences. Worked with Dining SME on development proposals for new and established experience slices.

  • Consumers: Cruise Travelers

  • Email Content Development + Resource Onboarding + Resource Monitoring

PlayOcean Tag-a-Long and Gaming Vertical Slices

Team Content and Comms Support from Vertical Slice to Production of an interactive, customizable Digital Companion debuting on Princess Cruises’ Regal Princess (November 2017). Worked with internal production leads to outline slice commitments and monitor delivery of assigned mobile app and on-ship experience slices.

  • Consumers: Cruise Travelers

  • Team Content and Comms Support from Vertical Slice to Production of an interactive, customizable Digital Companion debuting on Princess Cruises’ Regal Princess (November 2017)

Read Case Study

In collaboration with Big Vision, Design, Product, and Leadership Teams

  • Full Website UX Content Strategy and Content Pipelines: 25+ Website Pages

  • Reworked, recategorized, and republished 300+ Blogs and over 2K pieces of collateral

  • Redefined menu labels, CTAs, placeholder texts, form placements, sign-up pages, and product descriptions

  • Managed Internal + External Communication channels, including Production Agencies (PR, SEO, Video)

  • Led Development of Media Kits and Stax Brand Messaging Guidelines

  • Established Content Launch Calendar and Led Content Switchovers: Blog + Social + PR

  • Saw 139% Organic New User Increase, 421M PR media impressions, 84% increase UPV

Stax Payments - Full Company Rebrand: Fattmerchant >> Stax

A colorful abstract background with overlapping translucent geometric shapes in shades of yellow, green, blue, purple, and teal. White text reads 'Fattmerchant is now stax' in the center.

Before

Screenshot of a website homepage for Fattmerchant displaying their payment processing services, includes a header with navigation options, a main section with a headline, subtext, and an orange button, and icons for card payments, online invoicing, and business analytics.

After

A website homepage for Stax, a payment processing platform. The page features a colorful background with geometric shapes, a prominent headline saying '#1 Ranked Payment Processor,' a yellow 'Get Started' button, and displays images of mobile devices showing the platform's apps, along with a desktop screen displaying financial dashboards and graphs.
A laptop displaying a website promoting scalable business technology solutions with a purple background, group of diverse smiling people, and a call-to-action button labeled 'Request A Demo'.
An advertisement for Stax, an all-in-one payment platform, highlighting its success in Orlando and features such as accepting multiple payment methods on a single platform, with images of digital screens and mobile devices.

Orlando Business Journal - Full Page Advertorial

  • Local Orlando SMB Businesses

  • Full Copy

Screenshots of Stax's website showing their rebranding, new logo, and updated product information with vibrant graphics and text overlays.

Press Release and Media Kit Transition One Pager

  • General Media and Current Clients

  • Copy + PR Editorial Review and Approval

A webpage for Stax with a sign-up form to get signed up for payment technology solutions. The page features a dark blue background, white and purple text, a prominent sign-up form with fields for first name, last name, email, phone number, and business name, and a purple submit button labeled 'Submit & Get Started.' There are sections explaining their service benefits, such as quick access, choosing the right tech, and tailored solutions, along with a contact phone number.

Stax Platform User Sign Up and Registration Forms

  • Prospective Stax Pay clients

  • Full Copy + UX Content Consult

Stax Homepage Redesign: In-House Content Design + Production

Led redesign roadmap of the Stax web experience after it’s initial launch in conjunction with in-house Designer Steve Steger. This included reworking the overarching web design system for greater scalability as new products and features were released.

The goal was to create a more interactive experience that still aligned with the Stax Brand, starting with a simplified homepage. This system would later expand out to a more dynamic content hub that would allow for improved search and content accessibility.

Work Summary: Ideation, Research, Whiteboarding, UX Copy, Content Layout, Editorial Review, Project Management

(Design Prototypes courtesy of Steve Steger)

Display of a website on both an iMac and an iPhone screen showing a platform called Stax that handles payments and business growth. The website features a dark background with colorful text saying 'Get paid easier. Grow faster.', and buttons labeled 'Get Started' and 'Request a Demo'. The site also shows graphs, financial figures, and logos of partner companies.
Computer and smartphone screens displaying a website for Stax, featuring a headline "Unlock Dynamic Growth with Stax," with images of people celebrating and a jar of coins.
An Apple iMac computer and an iPhone displaying a website for a payment platform. The website showcases various payment solutions with colorful cards labeled 'staxpay,' 'staxenterprise,' 'staxbill,' and 'staxconnect.' The iPhone shows the same website with a headline about payment management for small and large businesses.
View Desktop Prototype

B2B + B2C UX Content Production

Topic Ideation + Full Copy Development + SEO Strategy + Digital Publishing. Several projects were part of larger product releases or brand/engagement initiatives.

A laptop displaying a webpage titled 'Payment Processing: The 3 Secrets Revealed' and a smartphone showing a social media post from 'Stax' with related content, alongside a printed document titled 'General Business Requirements Brief'.

Payment Processing Secrets eBook and Multi-Channel Campaign

Read eBook

  • Small and Large Business

  • Full Campaign Strategy (Email, Social, Website, eBook), including UX + Campaign Copy, SEO Planning, Web Publishing

Multiple screenshots of online articles and a mobile phone displaying a woman sitting on a blue couch in a dark blue and gold room. The articles are from Forbes and other websites, discussing entrepreneurship, branding, and growth.

Thought Leadership + Executive Ghostwriting for Suneera Madhani, CEO and Founder

  • Entrepreneurs and Business Leaders

  • Executive Ghostwriting + Editorial Review for all full magazine and media features.

Homepage of a financial technology website featuring a dark background overlay, large white text promoting 0% credit card surcharge processing, a yellow Request a Demo button, and a phone number at the top.

Product Release: Surcharge Payment Feature

Site Page
Read Blog

  • SaaS and Small Businesses

  • Web and Online Product Strategy + Full UX/SEO-driven Copy Development + Publishing

Stax Women’s History Month Campaign: Content Strategy + Production

Recognized with 🏆 Bronze 2023 Telly Award in Branded Social Content | “Women in Fintech” Video Series

Owned the development and publishing production of Stax’s first multi-media women’s history month campaign in collaboration with Stax’s newly hired Creative Services Director. This was accomplished with our two in-house social media managers, our supporting copywriter, as well as third party video production agency.

Scope of work included designing and developing the initial campaign scope, drafting key interview questions for 8 volunteer allies, reviewing and aligning social content, and publishing videos/updating blog content for sharing across social channels.

The goal was to increase awareness of Women in the Fintech, in addition to expanding our reach to engage more women business owners as their trusted payment’s business partner and ally.

Work Summary: Campaign Planning, Editorial Management, Scripting + Production Scheduling, Video Publishing, Copy Development, Project Management

Long Form Content and News Roundups

Things People Say That Make Me Go *Aww Shucks*

  • Israel Cruz - Former Franchise Partner at EA

    “ I worked with Jesenia at EA and she assisted the Marketing Team and the Community Team in getting timely communications out to our players.

    Her ability to quickly review, process, edit and deliver polished communications through our work tools was top notch […] Our team was truly blessed to have Jesenia assigned as our dedicated content manager and editorial resource while she was at EA.

    She has an extremely positive attitude when it comes to work and is always willing to put the people above the task and deliver quality products. ”

  • Marjorie Dick Stuart - Former Program Client at CXM

    “ You were great to work with! So knowledgeable and helpful.

    Since you left, no one else has been able to fill your shoes! ”

  • Stax Colleague

    “ No words can describe what Jesenia has done not only for the company as a whole but also for each one of us within marketing department.

    Helping us in getting our content right, revisiting blogs, previous work in order to make it better and especially with the short amount of time and as the only person in the content department.

    She definitely deserves to be the MVP of the year. “

  • Stax Peer

    “ Just look at Jes's level of organization and initiative. Nothing gets past her, and she works through whatever is on her plate with an unmatched attention to detail and process.

    Plus even if she has a lot to do, she is always kind, friendly, willing to listen, and looking for ways to improve and grow.“

  • Emily Fox - Marketing Colleague at Stax

    “ Just wanted to shout out Jes for the creation of your amazing project requirements/planning doc templates. These make scoping a campaign and coordinating so much easier!

    I was going to send a private 'I love you' (it's true!) but then I thought everyone should know how much you do behind the scenes to help things run more smoothly, all you do to enable the team, and how you make life and work here better every single day.

    You're the best! “

  • Stax Colleague

    “ Thank you so much for keeping the team organized, together, and ensuring our Women's History Month Series was a success!

    You are always ready to jump in to help from a historical standpoint, and to ideate and brainstorm on where we can continue to take the Stax brand & content strategy.

    Here's to all those 'small steps' that are going to have huge impacts! “

  • Ramon A. Ojeda - Past President of HCCMO

    “I have known Jesenia for three years during which I was able to assess her personal and professional qualities. Ms. Vargas is a hard-working person who performs with excellence the duties and responsibilities of her work. She has demonstrated leadership, vision, and commitment to helping the Hispanic community in Central Florida.

    Jesenia has played an active role as shown by her services to the Hispanic Chamber of Metro Orlando during our various signature events. Her optimism and motivation was without a doubt a great contribution to the success of our events.”

  • Richard Dunbar, Head of Partneships - Former Stax Peer

    “We could always count on you to exceed our expectations, delivering great content on time.”

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